This resource is a hands-on business game about target markets and segmentation and includes 4 category cards (demographics, geographics, psychographics, & behaviorgraphics), 66 segment cards (such as zip code, bikes to work, mostly shops online, etc.), and marketing activity instructions and lesson extension. This kinesthetic marketing activity is the perfect way to students to learn, practice and be assessed on target markets and market segmentation. ANSWER KEY included to make your job