Target Market & Segmentation Game | 4Ps Marketing & Intro to Business
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Looking for ways to teach about target markets and segmentation with engaging actvities? This bundle meets your needs and includes: 1. Presentation of class slides (PowerPoint) includes:Fully Ready Class Slides – 18 engaging slidesPowerPoint – editable / compatible with Google slidesTeacher talkingPrice $14.50Original Price $17.75Save $3.25
Description
This resource is a hands-on business game about target markets and segmentation and includes 4 category cards (demographics, geographics, psychographics, & behaviorgraphics), 66 segment cards (such as zip code, bikes to work, mostly shops online, etc.), and marketing activity instructions and lesson extension. This kinesthetic marketing activity is the perfect way to students to learn, practice and be assessed on target markets and market segmentation. ANSWER KEY included to make your job easier! Content coverage includes:
- target market segmentation
- demographics, geographics, psychographics, & behaviorgraphics
- B2C & B2B
HOW THIS RESOURCE WORKS:
Students can work individually or in groups to sort the 66 market segment examples for B2C and B2B target market characteristics into the four categories: demographics, geographics, psychographics, and behaviorgraphics. Various suggestions included to expand lesson.
Bring manipulatives into the classroom to get students off the devices and make learning FUN, RELEVANT, and MEANINGFUL. This can be incorporated into other projects or edited to meet your classroom needs. This is fully editable in Microsoft Word. This activity:
- Promotes information understanding and retention
- Utilizes kinesthetic learning methods
- Diversifies teaching techniques
- Strengthens analysis skills
- Promotes higher level thinking
- Flexibility to use in various settings
- Integrates cultural, social and racial diversity
For everything you need to deliver a meaningful unit on target markets and segmentation, get the BUNDLE with:
- Target Markets & Segmentation Key Terms worksheet to build student vocabulary
- Market Segmentation Class Slides with extensive teacher talking points and interactive student activities
- PBL Project to Design A Drink Label and plan a 4Ps marketing strategy
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