TEST BANK for Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik PietersTABLE OF CONTENTSChapter 01— Understanding Consumer Behavior Chapter 02— Motivation, Ability, and Opportunity Chapter 03— Exposure, Attention, Perception, and Comprehension Chapter 04— Memory and Knowledge Chapter 05— Attitudes Based on High Effort Chapter 06— Attitudes Based on Low Effort Chapter 07— Problem Recognition and Information Search Chapter 08— Judgment and Decision-Making Based on High E