Consumer Behavior 8th Edition by Wayne, Deborah MacInnis INSTRUCTORS' MANUAL

INSTRUCTOR MANUAL for Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters

TABLE OF CONTENTS

Chapter 01— Understanding Consumer Behavior
Chapter 02— Motivation, Ability, and Opportunity
Chapter 03— Exposure, Attention, Perception, and Comprehension
Chapter 04— Memory and Knowledge
Chapter 05— Attitudes Based on High Effort
Chapter 06— Attitudes Based on Low Effort
Chapter 07— Problem Recognition and Information Search
Chapter 08— Judgment and Decision-Making Based on High Effort
Chapter 09— Judgment and Decision-Making Based on Low Effort
Chapter 10— Post-Decision Processes
Chapter 11— Social Influences on Consumer Behavior
Chapter 12— Consumer Diversity
Chapter 13— Household and Social Class Influences
Chapter 14— Psychographics: Values, Personality, and Lifestyles
Chapter 15— Innovations: Adoption, Resistance, and Diffusion
Chapter 16— Symbolic Consumer Behavior
Chapter 17— Marketing, Ethics, and Social Responsibility in Today’s Consumer Society