Welcome to the Ice Cream Shop Tycoon PBL project! In this project, your learners will design an ice cream shop that will be ready to compete with the best ice cream shops operating in your local city. Students will consider all aspects of business start-up including menu design and branding, customer experience, pricing and costs, marketing, etc. There is a wealth of information in this packet to guide you and your students through an amazing learning experience. Whether you are an experienced P