In this activity, students collaborate to create a Public Service Announcement1 (PSA) campaign in their school to educate their peers about the dangers and illegality of underage drinking and to promote healthy refusal strategies. They use resources and information from the Ask, Listen, Learn: Alcohol and the Developing Brain Digital Exploration and the Ask, Listen, Learn website to develop educational materials for kids in their school. Campaigns might include videos, PA announcements, informat