Discovering the Marketing Mix: Lemonade Stand Warm-Up Activity

This fun and engaging activity introduces students to the fundamentals of marketing, the 4 Ps: product, place, price and promotion. This can be used as a very accessible stand-alone marketing lesson for students of all ages, or as a warm-up activity for introductory-level marketing students. This warm-up is designed to support the Discovery Marketing Mix Unit Plan (coming soon...)
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