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Advertising Analysis Powerpoint

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Zac's Teaching Resources
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Grade Levels
9th - 12th
Standards
Formats Included
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Pages
24 pages
$9.95
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Zac's Teaching Resources
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  1. Save heaps of time preparing with everything you need to teach critical analysis of advertising with Senior English students. This bundle contains two products:Advertising Analysis PowerpointAdvertising Analysis WorksheetThe powerpoint incudes:Learning outcomes, terms, summary page and presenter not
    Price $14.95Original Price $16.90Save $1.95

Description

Use this 24 slide powerpoint to equip students with the media literacy skills to analyse print and digital advertising. Specifically targeted to engage older students, this powerpoint focuses on global and Australian products such as drinks, cars, services and beauty products. It also includes a PDF handout for note-taking.

This powerpoint includes:

  • Learning outcomes, terms, summary page and presenter notes
  • Definition and examples of media literacy terms
  • Rene Magritte's "This is not a pipe" theory of representation and video
  • Definition and examples of visual literacy terms (stereotype, gaze, offers, demands, and objectification)
  • Definition, examples and comparison of gender roles (and reversal)
  • Activity and examples of subversive advertising.

Save time sourcing advertisements as this powerpoint includes:

  • Nike sneakers - 3D billboard
  • I Bought a Jeep - TVC Australia
  • Bundaberg diet ginger beer for men and women - poster
  • Australia Post - bus stop poster
  • Qantas - online and print
  • Special K - magazine
  • Prius car - magazine
  • Alcoa aluminium - poster
  • Titanic film - online and poster
  • Armani Beyonce and male ad - magazine
  • XXXX beer - poster
  • Ralph Lauren - magazine
  • EB beer - print
  • Schlitz beer - traditional print
  • Dove flawed or flawless? - print
  • United Colors of Bennetton unhate - print
  • Dolce and Gabbana Women / Men Spring / Summer Collection 2022 - print
  • Gillette The Best Men Can Be - Youtube Short film / TVC

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Total Pages
24 pages
Answer Key
Included
Teaching Duration
2 days
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Standards

to see state-specific standards (only available in the US).
Determine an author’s point of view or purpose in a text in which the rhetoric is particularly effective, analyzing how style and content contribute to the power, persuasiveness, or beauty of the text.
Integrate and evaluate multiple sources of information presented in different media or formats (e.g., visually, quantitatively) as well as in words in order to address a question or solve a problem.
By the end of grade 11, read and comprehend literary nonfiction in the grades 11-CCR text complexity band proficiently, with scaffolding as needed at the high end of the range.By the end of grade 12, read and comprehend literary nonfiction at the high end of the grades 11-CCR text complexity band independently and proficiently.
Interpret words and phrases as they are used in a text, including determining technical, connotative, and figurative meanings, and analyze how specific word choices shape meaning or tone.
Assess how point of view or purpose shapes the content and style of a text.

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