Advertising Analysis Bundle

Save heaps of time preparing with everything you need to teach critical analysis of advertising with Senior English students. This bundle contains two products:

• Advertising Analysis Powerpoint
• Advertising Analysis Worksheet

The powerpoint incudes:

• Learning outcomes, terms, summary page and presenter notes
• Definition and examples of representation in magazine, print, online and billboard advertisements
• Rene Magritte's "This is not a pipe" theory of representation and 5 minute supporting video
• Definition and examples of visual literacy terms (stereotype, gaze, offers, demands, and objectification)
• Definition, examples and comparison of gender roles (and reversal) for similar products (perfume, drinks and cars, past and present)
• Activity and examples of subversive advertising including contemporary global campaign examples from Dove and Gillette.

Save time sourcing advertisements as this powerpoint includes:

• Nike sneakers - 3D billboard
• I Bought a Jeep - TVC Australia
• Bundaberg diet ginger beer for men and women - poster
• Australia Post - bus stop poster
• Qantas - online and print
• Special K - magazine
• Prius car - magazine
• Alcoa aluminium - poster
• Titanic film - online and poster
• Armani Beyonce and male ad - magazine
• XXXX beer - poster
• Ralph Lauren - magazine
• EB beer - print
• Schlitz beer - traditional print
• Dove flawed or flawless? - print
• United Colors of Bennetton unhate - print
• Dolce and Gabbana Women / Men Spring / Summer Collection 2022 - print
• Gillette The Best Men Can Be - Youtube Short film / TVC

The worksheet includes:

• understanding context, purpose and defining the target audience
• appeals (Aristotle's and modern advertising)
• slogans, structure and mood
• product name and logo
• the politics of the gaze - offer, demand, male gaze, objectification
• posing and parody - advertising and social media

This worksheet includes the following student activities:

1. Identify and label the appeal/s
2. Identify and label the mood and structure of slogans
3. Compare two advertising strategies on the same product (mobile phones)
4. Take notes and discuss the appropriateness of male and female representations.
5. Create a parody advertisement mirroring structure and style

Teaching and Learning Suggestions:

• Ask students to generate questions about the advertisements and discuss them in small groups (e.g. What message does this advertisement convey? How effectively does this advertisement achieve its purpose? What is the appeal here?)
• Ask students to identify the Form, Context, Purpose and Audience for each advertisement first before they move toward a deeper level of analysis. FCPA is good memory acronym to repeat
• Use the AIDA model (Attention / Interest / Desire / Action) for completing a step by step analysis of television commercials. Students identify each one of these stages in a TVC. There are many free templates on Google for this purpose which I would use in conjunction with this resource so I'd encourage you to search for AIDA model.

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