This is a chart students can use to break down a range of advertisement elements. Students are provided with a range of prompting questions about the advertisement's:
Form
Audience
Purpose
Language (features)
The second section of the table asks students to consider Aristotle's three Pillars of Persuasion (Ethos, Pathos, Logos - appealing to the heart, the head, and the cred!)
This resource has been designed to work with print media, internet, and television commercials, but is applicable to