Students will love this two-week unit that taps into their background knowledge and provides them with a new understanding of familiar commercials, jingles, and slogans. A 60-slide Powerpoint presentation includes: Overview of advertising jargon and most common persuasive strategies  Many relevant examples of commercials, print ads, and packaging Fun and engaging activities throughout for reinforcement and formative assessment A balance of individual, whole class, small group, and pair work