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Tracing Arguments in Ads

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The Write Way to Teach
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Grade Levels
6th - 12th, Higher Education, Adult Education, Homeschool
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Description

Task: Examine the images and texts in each advertisement very closely. Writers and advertisers whose purpose is to persuade will try to be very convincing so you will agree and take action. Look for a convincing argument by identifying claims, logical reasons, and factual or logical evidence. 

Also, for more resources like this and other engaging lessons, please check out my Teaching Argument (claims and evidence) with Murder Mysteries (Gdocs version) and Writing and Tracing Arguments Interactive Notebook

Both are absolutely NO teacher prep req'd and includes texts, prompts, projects, and more :)

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Standards

to see state-specific standards (only available in the US).
Determine an author’s point of view or purpose in a text and explain how it is conveyed in the text.
Trace and evaluate the argument and specific claims in a text, distinguishing claims that are supported by reasons and evidence from claims that are not.
Cite several pieces of textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text.
Determine an author’s point of view or purpose in a text and analyze how the author distinguishes his or her position from that of others.
Trace and evaluate the argument and specific claims in a text, assessing whether the reasoning is sound and the evidence is relevant and sufficient to support the claims.

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