The Advertisement Project: Analyze, and Create an Advertising Campaign

The digital paperless version of the advertisement project is here! Students will learn about the features of advertisements, identify them in print, video & audio ads, and then create their very own advertisement and marketing strategy.

Every part of this project is fully editable, allowing you to make tweaks and changes to best fit your class needs. Each worksheet is a Google document, so this works seamlessly in Google Classroom.

I designed this for my classes that include English language learners, so it should work well as a mini project for English immersion or ESL / ELL classes too!

Note: This project focuses on the features and creation of advertisements, not on designing an entirely new product from scratch.

Included:

* Introduction Page - PPT (editable)

* Worksheet 1 - Google Doc (editable)

- Advertisement Features Overview

- 2 photo ads (+ 1 example)- Students need to identify the features & describe the effectiveness of the ad

- Answer Page

* Worksheet 2 - Google Doc (editable)

- Target Audience Overview

- 3 photo ads - Students need to identify ad features.

- 1 Video ads (+ 2 examples) - Students need to identify the ad features & describe the effectiveness of the ad

- 2 audio ads (linked to audio + script) - Students need to identify the features & describe the effectiveness of the ad

- Answer Page

* Worksheet 3 - Google Doc (editable)

- Marketing Campaign - In small groups, students will create this by planning their ad & identifying the features they'll include in it.

- Ad creation + Recording - Students will write & record their own ads (Included instructions on how to link their recorded ad)

* Points-based rubric - PPT (editable)

How to access the Google Docs:

1) Download the resource

2) Open the zip file & extract the 2 PPT files

3) Open the PPT file called "Teaching Materials & Lesson Plans (Editable)."

4) Click on the blue links --- hold control (Windows) / Command (Apple) & left click

5) Your internet browser will open up, then click 'make a copy,' and you're all set

Support

If you have any questions, please let me know in the "question section" below.

You can support me by leaving a review or following me ★

+

With each piece of feedback, you will be given credit by TPT for future purchases.

You can do this in 3 easy steps:

-Go to "My Purchases" page.

-Click "Provide Feedback" next to your recent purchase.

-Write your feedback

As a teacher, you know the importance of feedback. So, please take the time to leave me your comments and feedback while also helping yourself to some TPT credits : )

Disclaimers

My resources are for personal use in one classroom only. The sharing of this with other teachers is prohibited.

You can support me by directing them to this page.