Persuasive Techniques / How the Advertisers Hook You?
The English Literature Store
55 Followers
Grade Levels
9th - 12th, Higher Education, Adult Education, Homeschool, Staff
Subjects
Resource Type
Formats Included
- PDF
Pages
51 pages
The English Literature Store
55 Followers
Description
- This resource is a presentation that explains to the students the Major Persuasive techniques used by advertisers to hook consumers.
- Titles in this presentation include the following:
- Bandwagon
- Testimonial or Celebrity Endorsement
- Transfer
- Purr Words / Glittering Generalities
- Emotional Appeal
- Product Comparison/card stacking
- Name Calling
- Plain Folk or Elitism
- Repetition
- Security Fear
- Slogan
- A Review of the Techniques
Total Pages
51 pages
Answer Key
N/A
Teaching Duration
Lifelong tool
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55 Followers
