Music in Advertising - FULL LESSON
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Description
Unleash the power of music in advertising and have everything you need to take your students into the captivating world of music's role in advertising campaigns. From jingles to soundtracks, students will explore the psychological impact of music on consumer behaviour, dissect successful branding strategies, and develop skills in crafting sonic identities. With engaging lessons and real-world case studies, students will gain a deep understanding of how music enhances brand recognition, creates emotional connections, and drives marketing success. See more of my teaching resources like this HERE!
This resource is perfect for teachers looking to incorporate modern cultural elements into their music curriculum while also helping students develop skills relevant to the wider music industry.
Goes perfectly with "Music and Society - GROWING RESOURCE BUNDLE!"
- Music in Society
- Music and Politics
- Music Censorship
- Culture Industry
- Music in Advertising
- Generations and Their Music
- AI in Music Creation
- Keep up to date with my resources ...
This lesson and supporting resources provide an extremely detailed account of how and why music is used in Advertising, and how it plays an extremely important element in a successful ad campaign. It covers topics like, what are advertising appeals, the effectiveness of music in marketing, sonic/brand logos, how music drives a story, jingles and lots more.
All material, presentations and worksheets, within this resource has been recently updated and now include links to online 'Distance Learning' versions through Google Slides™. This allows extra flexibility and continued support if students are learning and engaging from outside the classroom at home.
This resource is closely related and connects extremely well with other lectures and resources from within the bundle; “Music and Society- MEGA BUNDLE”, lessons like “Generations and Their Music”, "Music in Society", "Music and Politics" and “Culture Industry” and "Music Censorship".
The material in this resource would easily cover 2 to 3 lessons, with a detailed presentation that also has two classroom tasks and 3 additional Task worksheets for learners to complete throughout the lesson or as homework. Each of these Tasks/Worksheets comes in a “No Style”, black and white printout or an attractive, “Styled” version to help engage learners. Moreover, one of these tasks comes with both visual Ads and Music. Students are tasked with not only matching music to a piece of marketing material but also commenting on their reasoning behind their choice.
In this package:
- PRESENTATION – Music in Advertising(.pdf High quality)
- PRESENTATION – Music in Advertising - COMPRESSED(.pdf compressed quality)
- PRESENTATION – Music in Advertising - (.pptx PowerPoint - read-only)
- VIDEO – Revision video of the presentation to aid learning and help with student learning.
- GOOGLE SLIDES™ - Resource sheet with links to Digital Learning version of material (.pdf)
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- WORKSHEET – CLASS TASK 1-Listening Music Appeals in Action-Styled
- WORKSHEET – CLASS TASK 1-Listening Music Appeals in Action-No-Style
- VIDEO-TASK 1-Sonic Branding-Time for Video (Create music for an Ad campaign)
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- WORKSHEET – CLASS TASK 2-Target Markets-Styled
- WORKSHEET – CLASS TASK 2-Target Markets-NoStyle
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- WORKSHEET – TASK 1-Creating a Sonic Trandmark-Styled
- WORKSHEET – TASK 1-Creating a Sonic Trandmark-NoStyle
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- WORKSHEET - TASK 2-Analysing Music in Adverts-Styled
- WORKSHEET - TASK 2-Analysing Music in Adverts-NoStyle
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- WORKSHEET - TASK 3-Matching Music to visual Ads-Styled
- WORKSHEET - TASK 3-Matching Music to visual Ads-NoStyle
- FOLDER – Music + Marketing Images - TASK 3-Songs + Ads
WARNING – Before you buy this resource PLEASE READ!
The embedded links to YouTube within this resource/presentation may not be suitable for all learners' ages. It is the teacher/lecturer’s responsibility to monitor and check before engaging with learners. We have tried to ensure that video/music examples are suitable for all classrooms, but this really depends on the learning environment and age range of your learners. Thank you for understanding!
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Unlimited copies for you. However, you may not distribute additional copies to friends, fellow teachers, or students.
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