MKTG, Principles of Marketing 12th Ed Charles, Hair, Carl SOLUTIONS MANUAL
- PDF
Description
SOLUTIONS MANUAL for MKTG, 12th Edition Principles of Marketing by Charles W. Lamb, Joe F. Hair and Carl McDaniel.
TABLE OF CONTENTS:
Chapter 1: An Overview of Marketing
Chapter 2: Strategic Planning for Competitive Advantage
Chapter 3: Ethics and Social Responsibility
Chapter 4: The Marketing Environment
Chapter 5: Developing a Global Vision
Chapter 6: Consumer Decision Making
Chapter 7: Business Marketing
Chapter 8: Segmenting and Targeting Markets
Chapter 9: Marketing Research
Chapter 10: Product Concepts
Chapter 11: Developing and Managing Products
Chapter 12: Services and Nonprofit Organization Marketing
Chapter 13: Supply Chain Management and Marketing
Channels
Chapter 14: Retailing
Chapter 15: Marketing Communications
Chapter 16: Advertising, Public Relations, and Sales Promotion
Chapter 17: Personal Selling and Sales Management
Chapter 18: Social Media and Marketing
Chapter 19: Pricing Concepts
Reviews
Questions & Answers
