Journalism Business Advertising Training Pack, Templates, & Scripts
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In this comprehensive journalism advisor toolkit, you'll find all of the resources you need to plan your journalism classroom for an entire year! Each of these best-selling resources helps your students take their writing and journalism skills to the next level. Resources are detailed, practical, aPrice $100.00Original Price $112.63Save $12.63
Description
✨ Selling ads and generating revenue is a reality for most journalism advisors. Whether you advise newspaper, yearbook, broadcast, or a literary magazine, this comprehensive kit includes everything you need to easily launch your business team!
This business advertising training pack has everything you need to get advertising information to businesses in an organized and easy-to-read way. There are several training documents, templates, and scripts for easy implementation.
*This is a fully editable and customizable advertising media kit.
This resource includes:
⭐️ Business Training Document Handout & Scripts: This 5-page handout provides students with an overview of the "why" behind advertising, a tour of the "media kit", Ad Tips, a Step-by-Step process to still the ad, Scripts and a Q & A (role play), and a section on "Closing the Deal".
⭐️ Sample Letters: This resource includes 2 sample letters to include in the media kit: 1 for new advertisers and 1 for renewing advertisers.
⭐️ A sample Media Kit: This is a completed Media Kit that includes an Introduction Letter, Deadlines and Release dates, a Display chart, and an Ad Contract.
⭐️ Customizable Media Kit: This includes a Media Kit Template you can use to customize for your own publication.
- Introduction letter: An introduction letter you can customize with information about your organization.
- Deadlines and release dates: A space to tell advertisers when their ads are due and when you will publish.
- Display chart: Customize your own ad sizes and prices.
- Ad contract: Customize a contract your advertisers can fill out to reserve space.
⭐️ Business cards: There is a simple business card template students can fill in and include with the media kits.
⭐️ Scripts: There are scripts to help guide students through the process of cold-calling advertisers.
⭐️ Assignment Log: There is a detailed tracking document for students to keep track of their ad sales.
⭐️ Billing Statement Template: There is a billing statement to send your advertisers once the ad has been published.
⭐️ Grading Rubric: A detailed grading rubric is included to reflect ad sales, record keeping, and professionalism.
⭐️ Thank You Letter: There is a sample thank you letter to send to advertisers at the end of the school year to acknowledge the impact their ad support made on your publication.
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Introduction to News Journalism Unit
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