Intro to Social Media Marketing BUNDLE Unit Lesson Plan, Class Slides & Project

Everything you need to teach an introduction to social media marketing using this UBD Lesson Plan with learning goals and pace and sequencing guide, PowerPoint presentation of class slides with teacher talking points, PBL social media marketing project, and social media marketing scavenger hunt. This is perfect for business courses.

This resource includes:

· UBD unit and lesson plan covering a comprehensive introductory lesson for social media marketing lasting 3 – 7 hours with timeline for pacing and sequence

· PowerPoint presentation of class slides includes:

- Fully Ready Class Slides – 26 engaging slides

- PowerPoint – editable / compatible with Google slides

- Teacher talking points on each slide

- 6 Interactive student activities to deepen learning through hands on learning

including a target markets and customer personas

- Content coverage includes:

• Learning Objectives & MA state Vocational Frameworks
• Social Media Marketing Lesson: Definition, Evolution to 50M Users, Related Jobs, Brand Voice, Content Strategy, Goals, Steps to Create a Plan, 6 Social Media Platforms, Target Markets, Customer Personas, Edpuzzle with Fundamentals of Design

· Apply & Practice - PBL Project: Hands-on, creative 4 PART PROJECT with instructions, grading rubric. Four versions included – you pick depending on student interest or available time. Alternatively, use the abbreviated versions for modifications / accommodations. Students develop a basic social media marketing plan with 2 posts and a video.

· Social Media Marketing Scavenger Hunt: Fun, collaborative webquest to learn interesting information about social media marketing. 32 questions with answer key.

Perfect for in person learning or modified for distance learning. Great content related to courses in:

• Business
• Marketing or Social Media Marketing
• Entrepreneurship
• Multimedia, Design & Visual, or Graphic Design
• Business Strategy

Bring real world examples into the classroom to make learning FUN, RELEVANT, and MEANINGFUL. This can be incorporated into other units, projects or edited to meet your classroom needs. This is fully editable in Microsoft Word and PowerPoint and easily uploads to Google Docs or Slides.

This lesson and activities:

• Promotes information understanding and retention
• Utilizes kinesthetic learning methods
• Diversifies teaching techniques
• Strengthens analysis skills
• Promotes higher level thinking
• Flexibility to use in various settings

GET THE WHOLE BUNDLE HERE which includes the Social Media Marketing Introductory Project and UBD Unit & Lesson Plan for everything you need to deliver a introductory lesson on social media marketing - estimated time is 4 - 7 hours.

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