International Business Communications and Customs Research Project & Discussion

With this comprehensive project, your students will explore the global marketplace by researching the culture, customs, communication style, and more of another country and identifying cultural differences that would impact a business expansion. Students will select a country and complete guided research and reflection prompts (print and digital versions provided). Wrap up the lesson with the discussion questions, applying student research to a real-world scenario and exploring considerations for a business entering a new market.

Inside, you'll find 25 country suggestions, 28 research prompts and 4 reflection questions, 10 discussion questions, a discussion guide, a partner evaluation form, and a grading rubric based on 75 points.

Research Prompt Topics Include:

• Aspects of Culture: Typical dress, common foods, languages spoken, popular music, art, and leisure activities, religion, customs/ traditions, key values, and government/ economic system
• Basic Information about the Country: Major cities, geography, major modes of transportation, common architectural elements, regular work days and hours, important holidays, landmarks, and currency and exchange rate for other common currencies
• Taste Preferences
• Non-verbal Symbols: Facial expressions, gestures, eye contact, and personal space
• Business Customs: Business meetings and meals
• Cultural blunders made by a company

This project can be integrated into courses such as Introduction to Business, Business Communications, International Business, Foreign Studies, or Marketing.

This activity pairs well with the International Business Write the Room Scavenger Hunt.

Included in this product:

• Teacher Guide (PDF)
• Country Idea List (PDF and in Google Docs™)
• International Business Research Project (PDF and in Google Slides™)
• Partner Evaluation (in Google Forms™)
• International Business Research Project Grading Rubric (PDF and in Google Sheets™)
• International Business Discussion Questions (PDF and in Google Slides™)
• International Business Discussion Answer Recording Form (PDF and in Google Slides™)
• International Business Discussion Guide (PDF)

Note to Teacher:

The print and digital product versions cover the same material but have been provided in two formats to give you the flexibility to fit the needs of your classroom. If you choose to use the digital version, each student will edit their own copy of the worksheets. These materials are not editable. Text boxes/ tables have been added to allow students to complete the activity electronically.

Please note that the PDF documents are NOT optimized for Google Docs™. The files in this product are meant to be PDFs, and the formatting will be off if you try to open them as a Google Doc™.

If you have already purchased the International Business: Cultural Differences product, you may not want to purchase this one because there may be some overlap.

The discussion activity can be integrated in a variety of ways based on your preference. Questions are included in a slideshow to display on the board. With this option, you can hold a verbal discussion, use individual marker boards for students to write responses, or use the International Business Discussion Answer Recording Form for students to record responses. Alternatively, you can print or post the International Business Discussion Questions Worksheet, which includes all the questions for students to complete independently.

Save $$$ by purchasing this product as part of the International Business Activity Bundle.

Thanks for checking out this product. You may also like:

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• International Business Gallery Walk

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