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Halloween Candy Business Case Study | Marketing Economics Class Digital Activity

Rated 4.86 out of 5, based on 14 reviews
4.9 (14 ratings)
;
Grade Levels
9th - 12th
Resource Type
Formats Included
  • Google Slides™
  • Webquests
Pages
14 pages
$9.75
$9.75
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What educators are saying

My students enjoyed this activity. It was a nice break from our normal "Business Classroom" activities. Look forward to using this activity again next year.
This was a really fun activity for my students to complete during the week of Halloween. They were engaged the whole time with this process as they searched for different candy companies that they are all familiar with.

Description

This Halloween Candy Business Case Study resource is perfect for any Business or Economics class as it is cross-curricular for Marketing, Economics, Introduction to Business and Entrepreneurship classes. A great digital Halloween activity for Fall (Autumn) or October.

Concepts learned:

  • Geographical Segmentation
  • Generational Differences in Marketing and Product Development
  • Consumer Preferences
  • Parent or Holding Company Discovery
  • Exploration of the Largest Candy Companies
  • Demographics
  • Seasonal Sales
  • Simple Research Project
  • Student Reflection
  • and BONUS: "Would You Rather?" Candy Activity

This digital resource is a beautifully designed Google file that has 'Drag and Drop' components that make this a truly interactive and engaging! We had great class discussions.

This activity offers great educational content while still being fun for the students. A great break from the everyday routine!

Your students will LOVE this file...I know that mine did! (It even sparked a great debate about candy corn!)

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Total Pages
14 pages
Answer Key
N/A
Teaching Duration
90 minutes
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