Entrepreneurship Full Semester Course

Entrepreneurship Full Semester Course

CHAPTER TITLES:

Chapter 1 Introduction to Entrepreneurship

Chapter 2 What it Takes to be an Entrepreneur

Chapter 3 Economics 101

Chapter 4 Opportunity or Idea

Chapter 5 Business Opportunities

Chapter 6 Business Planning

Chapter 7 Market Research

Chapter 8 Industry Research

Chapter 9 Types of Business Ownership and Law

Chapter 10 Choosing a Location

Chapter 11 Marketing Plan

Chapter 12 Pricing Strategies

Chapter 13 Promotional Strategies

Chapter 14 Product Development

Chapter 15 Start-Up Financing

Chapter 1 Introduction to Entrepreneurship

23-slide PowerPoint

Note Guide to go along with the PowerPoint

Current Event Topic

18-Question Assessment with Answer Key

Tech Lab on Entrepreneurs/Amazon (PowerPoint/Google Slides) with videos:

• Students will review an article and watch multiple short videos on how Jeff Bezos built Amazon.
• Students will then choose an entrepreneur of their choice to research and create a presentation on.
• Guidelines for the presentation are provided, along with a series of questions they will answer while listening to other students’ presentations.
• A full video link on Jeff Bezos is also provided (approx. 2 hours long) if you really want to get the full picture of how he built his empire.

Entrepreneurial Mindset Activity with video and student example:

• Students will begin the activity by watching a short video on the entrepreneurial mindset.
• They will learn the difference between a fixed mindset and a growth mindset by reviewing an infographic.
• They will then complete the activity using their entrepreneurial mindset.
• A student example is provided for reference.

Chapter 2 What it Takes to be an Entrepreneur

22-slide PowerPoint (including a short video)

Note Guide to go along with the PowerPoint

Current Event Topic

16-Question Assessment with Answer Key

Tech Lab (Internet Website Link) Career Explorer:

• Students will complete a career assessment online, using the link provided.
• The assessment takes approx. 30 minutes and students will answer questions based on their likes, dislikes, and personality traits, in order to determine what type of careers suit them best!
• Upon completion of the assessment, students will reflect upon their findings and answer questions.

SMART Goals Activity:

• Students will review an article and watch a short video on SMART Goals.
• Students will then create their own SMART goals using the template provided.

Chapter 3 Economics 101

25-slide PowerPoint (including a short video)

Note Guide to go along with the PowerPoint

Current Event Topic

20-Question Assessment with Answer Key

Supply and Demand Game

Tech Lab (Microsoft Excel/Google Sheets) on Supply and Demand:

• To understand how Supply and Demand work, students will play an in-person interactive game (directions included).
• After they complete the game, they will answer questions based on their gameplay.
• Now that the students understand how Supply and Demand work, students will create a Supply and Demand chart for a new product and analyze relationships.
• It is very important to understand how price, supply, and demand interact.
• In this activity, students will begin with creating a Supply and Demand chart in Microsoft Excel or Google Sheets.
• After they complete their chart, they will answer questions based on their chart's data.
• An answer key is provided.

Oligopoly Activity including an article:

• Students will read an article on oligopolies.
• Afterward, they will answer 12 questions from their reading. Students will then research barriers to entry and reflect on US industries.

Chapter 4 Opportunity or Idea

16-slide PowerPoint (including a short video)

Note Guide to go along with the PowerPoint

Current Event Topic

10-Question Assessment with Answer Key

Tech Lab (Microsoft Excel/Google Sheets) Recognizing Opportunities in the Market with an Article:

• Students will be able to recognize opportunities in the market.
• Potential entrepreneurs should constantly be on the lookout for new opportunities. Before they decide on whether or not to pursue a particular business idea, they must gather as much information as possible. A careful analysis of available data will help the entrepreneur follow through with a business idea.
• Using MS Excel or Google Sheets, students will re-create a chart based on zip codes and services offered in the area based on a specific business (provided).
• After they have created their chart, they will answer questions based on the data collected.
• They will then read an article in relation to their chart and answer questions.

Opportunity Analysis Project:

• Students will assume the role of an analyst at a venture capital firm.
• They will review an opportunity for the company to invest in.
• The opportunity is in relation to the auto industry.
• Students will analyze the details and create an opportunity analysis report for their client.
• They will follow the guidelines provided to discuss the opportunity, target markets, demographics, research and perform calculations, and provide a recommendation.
• The project is set up to be submitted in MLA paper format, however, it can easily be switched to a PowerPoint/Google Slide Presentation
• A student example is provided.

Chapter 5 Business Opportunities

23-slide PowerPoint (including 2 short videos)

Note Guide to go along with the PowerPoint

Current Event Topic

20-Question Assessment with Answer Key

Tech Lab (Microsoft Excel/Google Sheets) Franchise Opportunities:

• Students will identify franchise opportunities with growth potential.
• Students will enter data from a chart into MS Excel or Google Sheets and calculate growth rates in different franchise industries.
• Students will then analyze the data and answer questions (including a math connection).

Franchise Activity:

• Franchise 500 Research
• Students will research and analyze different franchise opportunities online (link provided).
• They will review pertinent franchise details such as cost, royalty fees, franchise fees, etc. which they will use in determining which franchise they would invest in.

Chapter 6 Business Planning

39-slide PowerPoint (including a short video)

Note Guide to go along with the PowerPoint

Current Event Topic

20-Question Assessment with Answer Key

Business Model Canvas Project (7 days total):

• Students will be able to create a business model canvas that they will pitch and present to the class on a product or service that has a recurring revenue model. The project can be completed individually or as a group.
• Days 1-2: Business Model Canvas Presentation, Business Model Canvas Activity, Review Business Model Canvas Handout (Explained)
• Day 3-4: Review Project Directions, Recurring Business Model Presentation, and Pass out Blank Business Model Canvas; Students will begin brainstorming their unique product/service and recurring revenue model.
• Days 5-6: Students will work on their project components
• Day 7: Students will present to the class.

Chapter 7 Market Research

25-slide PowerPoint (including an article)

Note Guide to go along with the PowerPoint

Current Event Topic

20-Question Assessment with Answer Key

Tech Lab (Online/PowerPoint/Google Slides) on Demographics:

• Students will be able to utilize secondary data to understand a market.
• They will go to a specific website (provided) and use a segmentation tool in order to research a neighborhood to consider opportunities in starting a new business. In the report they will download, there are plenty of resources provided that they can use to analyze the demographics of their specific location.
• A sample analysis report is provided.

Google Trends Activity:

• Google Trends is a great way for businesses to explore data and is a great tool to gather data in the market.
• Students will begin by reviewing a popular trending topic.
• They will then follow a series of prompts and perform trend searches on different topics to gather data.

Chapter 8 Industry Research

27-slide PowerPoint (including a short video)

Note Guide to go along with the PowerPoint

Current Event Topic

20-Question Assessment with Answer Key

Tech Lab (Microsoft Word/Google Docs) SWOT Analysis:

• Students will first watch a short video on TESLA
• They will then create a SWOT analysis of what they have learned from the video.
• Now that they know what information is needed and how to create a SWOT analysis, they will create 2 different ones on their own and answer a series of questions on 2 companies with information that they find using online research.

PEST Analysis Activity

• Students will first watch a video on the PEST Analysis
• A PEST analysis can be very insightful for new businesses interested in entering foreign markets.
• Real-life connection: A new and upcoming US Franchise is provided that the students will read about (article provided). They have multiple locations in the US and want to expand internationally. Students will each pick a country, other than the US, and create a PEST Analysis for the company and country of choice.

Chapter 9 Types of Business Ownership and Law

36-slide PowerPoint (including a search link)

Note Guide to go along with the PowerPoint

Current Event Topic

20-Question Assessment with Answer Key

Tech Lab (PowerPoint/Google Slides) Advantages and Disadvantages of the Types of Business Ownership

• Students will compare the advantages and disadvantages of the different types of business ownership.
• They will develop a PowerPoint/Google Slide presentation that will compare the advantages and disadvantages of each type of business organization.
• After they complete their presentation, they will answer a series of questions.

Double Taxation and C-Corporations Activity (math connection!):

• Students will assume the rule of an H&R Block accountant who has been hired by a company to calculate their net after-tax income for corporate clients.
• They will be given 4 different scenarios where they will have to complete multiple calculations and answer questions.
• An answer key is provided.

Types of Business Ownership Activity:

• 4 articles are included on 4 different business types.
• A short video is included for each business type as well.
• Students will read the article and watch each video, either individually, in groups, or as a class.
• They will then answer a series of questions based on the material they have read.
• An answer key is provided.

Chapter 10 Choosing a Location

22-slide PowerPoint (including 5 short videos)

Note Guide to go along with the PowerPoint

Current Event Topic

10-Question Assessment with Answer Key

Tech Lab (Microsoft Excel/Google Sheets) Location and Demographics:

• Students will start by watching a short video on factors that influence choosing a location.
• They have been provided a chart with 3 cities that they will compare demographic characteristics on.
• Students will recreate the chart in MS Excel or Google Sheets and input formulas to calculate demographic totals in each city.
• Afterward, they will answer a series of questions, based on the data they entered.

Choosing a Location Activity:

• Students will learn how to calculate monthly rental costs on commercial rental listings based on price per square foot, total square feet, and total taxes per year.
• They will review/compare 2 listings (provided) and calculate the monthly costs based on the listing advertisements.
• Students will answer a series of questions to determine which listing would be appropriate for specific scenarios.

Chapter 11 Marketing Plan

30-slide PowerPoint (including a short video and website links)

Note Guide to go along with the PowerPoint

Current Event Topic

16-Question Assessment with Answer Key

Marketing Mix Activity:

• Students will learn about the 4Ps of Marketing
• They will then watch a short video on a known company's Marketing Mix
• Afterward, they will read 4 articles on the Marketing Mix of 4 known companies, where they will fill in a chart for each of the companies' Product, Price, Place, and Promotion.

Push-Pull Marketing Activity:

• Students will watch a short video on Push-Pull Marketing and learn about the difference between each.
• They will then look at 6 different products and determine whether the company uses a push strategy or pull strategy, providing reasons and examples for their answers.

Chapter 12 Pricing Strategies

22-slide PowerPoint (including short videos)

Note Guide to go along with the PowerPoint

Current Event Topic

16-Question Assessment with Answer Key

Tech Lab (Microsoft Excel/Google Sheets) Markup Pricing:

• Students will learn how to calculate a markup percentage on pricing using revenue and costs. They will also learn what a profit margin is.
• Students will read an article (provided) on high markup percentages on known products in the market.
• They will also watch a short video on a known product showing why that specific product is "so expensive".
• Students will be provided with a chart that they will recreate in MS Excel or Google Sheets where they will calculate the cost, selling price, and markup for the products using the formulas provided.
• Afterward, they will answer a series of questions based on the calculations they performed.

Pricing Strategies Activity:

• Students will learn about different types of pricing strategies including price skimming, penetration pricing, and everyday low pricing.
• Students will watch short videos on each type of pricing and gather information to answer questions regarding the different strategies and reflect on them.
• Students will then be provided with 5 different known products/companies and determine what pricing strategy those companies use: price skimming, penetration pricing, or everyday low price.
• An answer key is provided.

Chapter 13 Promotional Strategies

22-slide PowerPoint (including short videos and an article link)

Note Guide to go along with the PowerPoint

Current Event Topic

15-Question Assessment with Answer Key

Tech Lab (Microsoft Excel/Google Sheets): Advertising Budget

• Students will learn about how much Pepsi paid for a TV advertisement and watch the commercial it is related to.
• Students will also watch a short video on social media marketing.
• Afterward, students will reflect upon social media marketing by learning about Instagram and how much advertising costs on its platform.
• Students will then be given a chart that they will have to recreate on MS Excel or Google Sheets and input formulas to calculate totals on the costs of advertising expenses and how they relate to monthly sales.
• Students will then answer questions based on their calculations.

Social Media Ad Campaign Activity:

• Students will learn about the importance of planning an ad campaign and how to set social media campaign goals
• The Task: Students will assume they have clients from four different fast-food companies and will be given each company’s social media ad campaign goal.
• Students will pick one of the companies to research their goal and provide examples to discuss how they will create social media marketing for them.
• Students will then create mock social media posts (website/template provided) for their client's ad campaign.

Chapter 14 Product Development

27-slide PowerPoint (including a short video)

Note Guide to go along with the PowerPoint

Current Event

20-Question Assessment with Answer Key

Tech Lab (Online/Web-based) Design Your Own T-Shirt:

• Students will start by watching a short video on how to start a t-shirt business.
• They will then review an article that follows up with the video they had just watched.
• Students will then highlight key points on choosing a niche, sourcing material, creating designs and mockups, and setting up an online store.
• 5 websites are provided that the students can choose to use for designing their own t-shirt.
• Once complete, students will submit their designs and talk about their niche and target market.

Product/Program Development Activity:

• Students will learn what makes a good product and computer program.
• They will read 2 articles and watch 2 short videos to see how people have developed a programming idea or product to solve a problem they identified.
• Students will then brainstorm ideas for identifying and solving problems in the real world.
• They will then select one of those problems and research it more in order to come up with a product or program for its solution. It is ok if they do now know how to design the solution, but at least be able to describe how the program, app, or product might work to address the problem.

Chapter 15 Start-Up Financing

20-slide PowerPoint (including a website link)

Note Guide to go along with the PowerPoint

Current Event Topic

15-Question Assessment with Answer Key

Tech Lab (Web-based/Online Calculations): The Cost of a Business Loan

• Students will first watch a short video on how interest works in loans.
• They will then learn about what an Amortized Loan is.
• An Amortization Schedule is provided that students will use to answer questions regarding monthly payment, principal, and interest.
• They will then go to a website (provided) and enter data into an online loan calculator to draw conclusions based on different calculations of loan amounts, loan terms, and interest rates.

Crowdfunding with Kickstarter Activity:

• Students will learn about Kickstarter.
• They will then watch a short video and answer questions on what Kickstarter is and how it works.
• Students will then explore Kickstarter looking into different projects that they are interested in.
• Afterward, they will answer questions based on the projects' goals and pick one of the projects to pledge (invest in).

Extras:

150-Question Final Exam with Answer Key

Shark Tank Episode Analysis Questions (these questions can be used for any episode of Shark Tank)

Think Outside the Box Project

Project objective: Students will be able to analyze outside the box thinking and create an innovation.

Students are constantly told to THINK OUTSIDE THE BOX. However, no one has ever taught them what the box is! This project aims to teach students the elements of inside and outside the box thinking. Great for Entrepreneurship, Marketing, Business, International Business, or Career and Technology Education Classes!

• Teacher Pacing Guide
• Student Guide
• PowerPoint
• Note Guide
• Company Examples
• Rubric

Minimum 4 Days of Work (at your discretion). The pacing guide is planned out for 4 days in total.

Note: a box is needed for each student to complete the final project. However, if you cannot provide each of your students with a box, the project can certainly be done on separate sheets of paper or PowerPoint slides.

Please note: if an answer key is provided it will be stated in the description.

Each document is fully editable, therefore you can remove or add anything you want!

Assignments can also be easily converted to Google Docs/Sheets/Slides and used in Google Classroom.

Product names, logos, brands, links, articles, and other trademarks featured or referred to within this course are the property of their respective trademark holders. These trademark holders are not affiliated with Strictly Business Education LLC., nor do they sponsor or endorse the contents, materials, or processes discussed within this course.