BMI3C Business Marketing Product Packaging: Egg Package Project

Creative project to teach students about product packaging and branding. Students will develop a brand and package for a raw egg that is aesthetic, branded, and protects the 'product'. Then for an activity, you can put an egg in each and drop them from a height.

This was the best activity I did with my grade 11s!

Business Planning and Outline:

1. Product Development:
• Describe the purpose of the product (a single fresh, raw egg).
• Brainstorm and select the best product name.
• Explain the Unique Selling Point (USP) and how it will penetrate the crowded market.
2. Positioning:
• Identify advertising media.
• Define the target market and how it will be reflected in the packaging.

1. Brand and Logo:
• Develop a logo considering color, font, images, symbols, and patterns.
• Create a catchy slogan.

1. Package Design:
• Describe/show the color scheme referencing packaging lessons.
• Utilize packaging strategies (e.g., sustainability, protection) and specify three.
• List materials and consider inclusion of logo, slogan, messages, and ingredients.
• Provide an outline of packaging design, including specific colors, materials, and important details.