Animal Farm -- Propaganda Group Project

In this simulation, groups imagine they are advertising companies that organize and pitch a propaganda campaign to the rulers of Animal Farm, the pigs. The propaganda campaigns must include a slogan, a print ad, a video ad strategy, and a social media ad strategy. Each group member takes one of those roles, groups organize slideshow presentations, and then groups "Pitch" their campaigns, just like in the real-life world of advertising!

This pdf packet includes everything you need for the 1-week project: detailed instructions; an introductory slideshow to historic propaganda in Russia, Germany, and the US; three student group examples; peer assessment forms; and several teaching tips.